Carroll Advertising puts your brand on US Route 1 — the high-traffic line between Boston and Providence — with digital and static billboards, 14′×48′ and larger, that thousands of drivers pass every day.
The national chains run a spreadsheet of fifty markets. We run one — the one we grew up in — and we know exactly which boards move the needle here.
John Carroll started this company in 1996 with three billboard faces and a simple rule: only put up boards people can't miss. Three decades later that rule still picks every location — the highway approaches with the longest dwell, the merge points where traffic crawls, the corridors carrying Boston home every night.
We're independent, so when you call you reach the family — not a queue. And we handle everything ourselves: we build the structure, print the vinyl, run the digital, light it, and keep it sharp.
"It's location, location, location — and traffic." — John Carroll
Billboard locations owned, built, and operated across the Northeast over nearly three decades — including Massachusetts' first permitted digital billboard. We know where a board works, and how to build it right.
We design, build, and run both — from always-on static bulletins to digital boards you can change in minutes.
LED displays you can change in minutes — rotate creative, target by daypart, and run multiple advertisers from one premium location.
The classic 14′×48′ (and larger) roadside bulletin. One bold message, always on, impossible to skip — maximum scale on Boston's heaviest arteries.
Three decades of building boards across the Northeast taught us where they work. Today you'll find us on US Route 1 — the direct line between Boston and Providence, feeding Wrentham Village Premium Outlets, Plainridge Park, and the Gillette Stadium area.
Carroll is a family business, small on purpose. You deal with the people who actually build, sell, and run your campaign — not a rotating cast of account reps.
Scout, build, print, permit, light, and maintain — most campaigns need a different vendor for each. Carroll is all of them, under one roof since 1996.
Structures, faces, and mounts fabricated to spec for any roadside or rooftop.
Vinyl printed and hung for every static face by our own crews, on schedule.
LED hardware sourced, mounted, networked, and updated from one dashboard.
Zoning and sign permits navigated start to finish — we pioneered Mass. digital permits.
Lighting, structure, and upkeep handled so your message always looks its best.
A Boston family business, growing one premium location at a time.
Do you — or a property owner you know — have a great location in mind? If we build a structure there, there's a finder's bonus in it for you. If it's got traffic and sightlines, we want to hear about it. Give us a call.
Tell us your audience and your market. We'll tell you exactly which boards will reach them — usually on the same call.
